The Brief 

St George’s, University of London was looking for a short animation highlighting their life changing scholarship opportunities for students globally. 

The Idea 

When St George’s approached us, our creative team were very excited to be working with them again and quickly got their heads together and developed a deeply moving and human story that follows a real life student on their educational voyage from Pakistan to London. 

The Process 

Authenticity and global accessibility was at the core of this video, so spending time with our featured student Sehr was integral to the script development. These meetings gave our team an invaluable, nuanced insight into Sehr’s story and helped us draft a script that really captured her incredible journey.

There are two main locations featured in the animation, we start in Pakistan and end in London. We wanted to make sure that these two places felt both distinct and familiar to really highlight Sehr’s journey. Our animator achieved this by really playing with St George’s brand color palette and drawing inspiration from photos of Sehr’s hometown region in Pakistan and the neighborhood Sehr resides in London today. 

Through the moodboards, storyboards and then animating, our team were constantly honing the visual design, adding abstract elements and texture to create a timeless depiction of a students scholarship journey that the client will be able to use for years to come.